A rich tradition
From generation to generation
Since 2016, Stubbe-Flandria has stood for a union of two Belgian tobacco companies with rich family histories in tobacco. The Stubbe tobacco company’s origins date back to 1943 and the West Flanders town of Zonnebeke, while Flandria Tobaccos was founded in 1939 in Kruisem, East Flanders.
Committed to and united by their passion for the trade and respect for the craft, the two companies worked steadily to write a national success story. Thanks to their constant focus on quality, innovation and automation, they have been able to expand into the export market and lay the foundations for an international strategy.
As a second strong generation helped to continue and expand the businesses, Stubbe and Flandria were among the few Belgian artisanal tobacco companies that were able to cement their positions in the marketplace among the multinationals.
At the same time, the two proved to be fully complementary in terms of blends and export markets. It was therefore a logical step for Stubbe and Flandria to join forces in 2016, continuing as Stubbe-Flandria under the leadership of a third generation of the Stubbe family.